Your headlines may be the shortest writing you do, but they are the most important words you will write. Great headlines arouse curiosity, promise benefits, and draw readers in.
Attention-grabbing headlines are necessary for ads, sales letters and brochures, web pages, press releases, articles and more. Here are some tips for writing headlines that will grab your readers and not let them go.
Use a question. Readers will have to learn the answer to your provocative question.
Use numbers. Seven ways to! Six things you need to know before you! Ten reasons to! This one is used by women’s magazines all the time!
”Do this to get that.” Tell how to do something that will bring a wanted benefit.
Promise little-known information. What…doesn’t want you to know. Insider secrets about!
Don’t make headlines and titles too cute. Something that you think is a clever play on words may go right over the heads of your readers.
Keep headlines and titles short. Use a sub-title if needed for clarification.