One of the most effective Internet marketing secrets is also one of the easiest–and it’s free!
Do your emails include a signature file? A signature file is a standard block of text you include in each of your outgoing email messages and postings to forums.
Most email systems (including Gmail, Outlook and others) allow you to create a signature file which will automatically appear at the end of every message you send. Search the “Help” function in your email program to learn how to do this.
Your email signature may include your name, tagline or slogan, URL and other contact information, such as your telephone number, links to social media profiles or IM and Skype IDs.
To make your signature most effective, include a call to action. Your call to action may drive people to your website to sign up for your newsletter or download a free report. Or you may ask people to follow you on Twitter or call you for a free consultation. Or include a link to your sales page where they can buy your flagship product.
It is best to keep your signature file to no more than 7 lines. You can’t tell your whole life story, just give the basics of who you are, how to contact you and why they may want to contact you.
Keep it simple. Don’t use HTML in your signature. Many mail programs won’t read it properly, and recipients will see a jumbled mess of codes instead of your beautifully formatted message.
Do put any URLs in your message in this format: http://www.IdeaLady.com/. Most email programs will read the URL as a hotlink, making it easy for readers to click through to your site. You can also make your email address a hotlink by entering it as mailto:firstname.lastname@example.org.
This is a strategy you can implement today. It’s easy, it’s free and it really works. Many of my customers originally found me through my signature file. How many customers will find you with yours?