Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

  • Home
  • Blog
  • Shop
  • Work with Cathy
  • About
You are here: Home / Blogging / Use Video Blogging to Connect With Your Audience

Use Video Blogging to Connect With Your Audience

September 9, 2014 by Cathy Stucker

Logitech-C920If you have a smartphone, you have a tool that can get you started in video blogging. Even if your smartphone is a few generations old, it will have a good video camera, and that is all you really need in order to start video blogging, podcasting, and more.

Don’t have a smartphone or don’t want to use it for video? Get a web cam. Your computer or tablet probably has one built in, or you can buy one. I have an inexpensive Logitech HD Pro Webcam C920
and it records high-quality video and audio. With your phone or web cam, you have a tool that can help you get started with video blogging and building your online audience.

Your Mind Is Full of Information

Not everyone is a good writer. Blogging in the traditional form is going to be daunting for some. Talking about topics on video is a bit easier, because you can share what you know without having to think about typing or using a written vocabulary. Many people are much more comfortable talking about something than writing about it. If that is you, video blogging can be just what you have been looking for. Just turn on the camera and talk about subjects that you’re an expert in, even if your expertise is basic. Don’t worry if there are other people who know as much as you do or more about your subject. There are lots of people (probably the majority of people) who know less and can learn from you.

Answering Questions on Video

Not sure how to start with video blogging? One of the easiest options is to simply answer questions. If you get in front of a camera and answer questions about your business, you will reach the target audience that is looking for what you’re selling. Let’s say that you’re selling comic books. You could have videos where you answer questions about comics and pricing, review inventory, and direct people to your site. Not only that, you could comment on news, trailers, and more from the industry. No matter what your business, it can benefit from you simply answering questions in a video blog format.

Becoming a Personable Brand

People today are more responsive to brands with personality. Whether it’s a large corporation, or a small mom and pop shop, people want to support personable brands. Video blogging does that in a very simple manner. (Just look at what it did for Gary Vee!) You don’t need to make a huge Frame By Frame production. You could record 2 to 5 minutes of talking, or a tutorial, and that would be enough to get your company attention. It’s that simplicity that could drive a large amount of traffic to your site, or even to your brick and mortar shop.

Video blogging takes the personal, conversational flow of writing and puts it into an audio and video format. It’s a solid solution worth exploring.

print

Related Posts :

Use Images to Attract More Readers
WordPress in an Hour
3 Impacts of Video Marketing For Business
Content Ideas are Everywhere

Filed Under: Blogging, Video Marketing Tagged With: video blogging, vlogging, web cam

Search

Join Me! (Get Free Stuff!)

Get useful tips and techniques to build your business, plus member-only exclusives such as free webinars, as an IdeaLady Insider. It's free!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Connect with Cathy

 Facebook Google+ Twitter YouTube Pinterest LinkedIn Flickr StumbleUpon RSS Amazon Author Central

Recent Articles

  • The Short but Powerful Guide to Finding Your Passion
  • 3 Strategies for Quick & Easy Content Creation
  • What to Ask When Hiring a Ghostwriter
  • Take a Real Break – Fully Disengage
  • You Get an Extra Day

Categories

Be an Expert Blogging Business Start Ups Cash Content Copywriting Creating Information Products Creative Ideas Creative Marketing Strategies Creativity Customer Service Customer Testimonials Dealing with Clients Email Getting Things Done Growing Your Business Guest Posts Image Internet Marketing Life Lessons Making Changes Making Good Decisions Marketing Market Research Monday Morning Messages Money and Finances Motivation and Inspiration Mystery Shopping Networking Online Business Passive Income Persuasion Positive Thinking Pricing Productivity and Time Management Publicity Public Speaking Reputation Management Running Your Business Sales Search Engine Optimization Social Media Success Technology Working Smarter Writing and Publishing

Learn About

Mystery Shopping
Book Publishing
Marketing
Becoming an Expert
Free Publicity

Return to top of page

Copyright © 1998 - 2023 Cathy Stucker - All Rights Reserved