If you have a smartphone, you have a tool that can get you started in video blogging. Even if your smartphone is a few generations old, it will have a good video camera, and that is all you really need in order to start video blogging, podcasting, and more.
Don’t have a smartphone or don’t want to use it for video? Get a web cam. Your computer or tablet probably has one built in, or you can buy one. I have an inexpensive Logitech HD Pro Webcam C920
and it records high-quality video and audio. With your phone or web cam, you have a tool that can help you get started with video blogging and building your online audience.
Your Mind Is Full of Information
Not everyone is a good writer. Blogging in the traditional form is going to be daunting for some. Talking about topics on video is a bit easier, because you can share what you know without having to think about typing or using a written vocabulary. Many people are much more comfortable talking about something than writing about it. If that is you, video blogging can be just what you have been looking for. Just turn on the camera and talk about subjects that you’re an expert in, even if your expertise is basic. Don’t worry if there are other people who know as much as you do or more about your subject. There are lots of people (probably the majority of people) who know less and can learn from you.
Answering Questions on Video
Not sure how to start with video blogging? One of the easiest options is to simply answer questions. If you get in front of a camera and answer questions about your business, you will reach the target audience that is looking for what you’re selling. Let’s say that you’re selling comic books. You could have videos where you answer questions about comics and pricing, review inventory, and direct people to your site. Not only that, you could comment on news, trailers, and more from the industry. No matter what your business, it can benefit from you simply answering questions in a video blog format.
Becoming a Personable Brand
People today are more responsive to brands with personality. Whether it’s a large corporation, or a small mom and pop shop, people want to support personable brands. Video blogging does that in a very simple manner. (Just look at what it did for Gary Vee!) You don’t need to make a huge production. You could record 2 to 5 minutes of talking, or a tutorial, and that would be enough to get your company attention. It’s that simplicity that could drive a large amount of traffic to your site, or even to your brick and mortar shop.
Video blogging takes the personal, conversational flow of writing and puts it into an audio and video format. It’s a solid solution worth exploring.
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