You know those commercials that everyone talks about but no one seems to remember what they are advertising? Here is a fictional look at one such campaign that goes viral, much to the chagrin of the advertiser. I got a kick out of it, and I hope you do, too. Mike, the writer, shares a bit of his fractured take on life at bikeswine.com.
Pretty much everybody understands the purpose of advertising. It is an attempt to persuade people to buy a product. This can be done through simple means such as listing all of the benefits of the product. It can also be done through more subtle means by getting a celebrity to endorse a product or showing attractive people using and enjoying the product. Subconsciously we are trained to believe that we will be like the celebrity or attractive person if we use the product.
Now the internet has brought about “viral marketing.” The idea relies on people to see something worth sharing in an ad and thus pass it along to their friends. This word of mouth advertising is free as opposed to the price of $4 million for 30 seconds of airtime during the Super Bowl.
A shampoo company hoped to advertise their new shampoo for couples by creating a viral video featuring a couple. The idea behind their product was that it was great for both men and women, thus it was only necessary to use one shampoo in the house. Unfortunately for them, the message somehow got lost. [Read more…]