When you get an interview, don’t ask the reporter to print your website address in their article – you’ll just annoy them. A lot of reporters chafe at the idea of “promoting” the people they are quoting as experts. That may sound silly, but they do not want to be seen as giving you free advertising. If you push, they may push back. That might mean leaving out information about your website or your business, or leaving you out of the story entirely.

There is a better way: Give them a good reason to include your URL in their story. Here are five  different ways that are likely to work: [Read more…]