Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

  • Home
  • Blog
  • Shop
  • Work with Cathy
  • About

Writing Videos Your Audiences Want to Watch

March 3, 2014 by Dan Janal

cut-video-scriptsNote from Cathy: Although I always enjoy reading Dan’s articles, this one is especially timely. I am in the midst of making a bunch of videos, some based on material I have created in the past, such as speeches and other presentations, and this is good advice.

Whether you are starting with existing material or writing everything from word one, brevity is important. Keep your videos short and sweet. Dan suggests a maximum of 240 words for a video of two minutes. That is a good general rule, but some of us talk faster. To calculate your speed, open a document in Word, set a timer to one minute and start reading out loud at a natural speed. When the timer goes off, select all of the words you read, then check the word count.

Include your introduction and call to action in your word count. Many people use a pre-recorded intro or outro with their videos, usually about 10 seconds long. If you do, you may want to reduce your word count a bit to stay under two minutes for the total video.

The script I wrote for the public speaking video by Professor Puppet is a bit over 300 words for a video that is 1:40. But he talks pretty fast! (The total time for the video is 2:24 because of a long call to action outro, something that will not be used on every video I do but I wanted on this one.)

If you are not sure how many words to put in your script, follow Dan’s guideline of about 240 words or less for two minutes or less.

When in doubt, cut it out!

Now on to Dan’s article: [Read more…]

Filed Under: Video Marketing Tagged With: transcript, video, video script, writing

Search

Join Me! (Get Free Stuff!)

Get useful tips and techniques to build your business, plus member-only exclusives such as free webinars, as an IdeaLady Insider. It's free!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Connect with Cathy

 Facebook Google+ Twitter YouTube Pinterest LinkedIn Flickr StumbleUpon RSS Amazon Author Central

Recent Articles

  • The Short but Powerful Guide to Finding Your Passion
  • 3 Strategies for Quick & Easy Content Creation
  • What to Ask When Hiring a Ghostwriter
  • Take a Real Break – Fully Disengage
  • You Get an Extra Day

Categories

Be an Expert Blogging Business Start Ups Cash Content Copywriting Creating Information Products Creative Ideas Creative Marketing Strategies Creativity Customer Service Customer Testimonials Dealing with Clients Email Getting Things Done Growing Your Business Guest Posts Image Internet Marketing Life Lessons Making Changes Making Good Decisions Marketing Market Research Monday Morning Messages Money and Finances Motivation and Inspiration Mystery Shopping Networking Online Business Passive Income Persuasion Positive Thinking Pricing Productivity and Time Management Publicity Public Speaking Reputation Management Running Your Business Sales Search Engine Optimization Social Media Success Technology Working Smarter Writing and Publishing

Learn About

Mystery Shopping
Book Publishing
Marketing
Becoming an Expert
Free Publicity

Return to top of page

Copyright © 1998 - 2023 Cathy Stucker - All Rights Reserved