Free publicity is one of the single best ways for businesses to promote themselves. It is particularly attractive to new businesses and solo-preneurs with a limited marketing budget, but publicity is a powerful marketing method for more established businesses as well. Since the publication of Jay Conrad Levinson’s “Guerrilla Marketing” many marketers and business owners are aware of how effective this form of marketing can be.
It is important to note that the fact that free publicity doesn’t cost anything does not mean that it is necessarily lower quality. In fact free publicity can be much more effective than paid advertising. Studies have shown that people are becoming increasingly able to “tune out” advertisements. When reading a newspaper their eyes will naturally go to the articles and skip over the advertisements. Technology, such as Tivo and online ad blockers, has also made it easier for consumers to block out paid advertising messages. This means that if you want to get in front of your potential audience then free publicity may be the best way for you to do it.
Here are five great ways for you to get your message out to the public using free publicity: [Read more…]