This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina:
What is the Monday Morning Message?

One of the essentials to continued growth is the avoidance of Ruts. Ruts make for stupidity. Ruts tend to make a person uninteresting, dull and slow. Ruts can be avoided by a deliberate planning of one’s life, particularly for its free time. Spend your evenings deliberately, perhaps once a week, in doing something different. If you have not been familiar with music, deliberately cultivate a taste for it; if you know nothing about baseball, go with a fan; if you read a certain daily paper every day, change to another daily for a week—jolt your mental machinery a little. If you always spend your vacation at the same place, spend it differently. Go to the mountains and rough it. Have your own boy or girl or some other fellow’s kid in the party. If your reading is mainly novels, try biography. If you have set habits about your smoking, swear off at least one month during the year.

New ideas, new friends, new ways of doing things—all help to get you out of your Rut. Top persons like you don’t belong in any Ruts. What Rut are you going to try to get out of this week?
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