Attract Customers and Make Yourself Famous
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Do you have a fear of public speaking? Lots of people, even accomplished speakers, do. But don’t let it stop you from giving a great speech. Here are some tips to help you get past the fear. [Read more…]
Free publicity is one of the single best ways for businesses to promote themselves. It is particularly attractive to new businesses and solo-preneurs with a limited marketing budget, but publicity is a powerful marketing method for more established businesses as well. Since the publication of Jay Conrad Levinson’s “Guerrilla Marketing” many marketers and business owners are aware of how effective this form of marketing can be.
It is important to note that the fact that free publicity doesn’t cost anything does not mean that it is necessarily lower quality. In fact free publicity can be much more effective than paid advertising. Studies have shown that people are becoming increasingly able to “tune out” advertisements. When reading a newspaper their eyes will naturally go to the articles and skip over the advertisements. Technology, such as Tivo and online ad blockers, has also made it easier for consumers to block out paid advertising messages. This means that if you want to get in front of your potential audience then free publicity may be the best way for you to do it.
Here are five great ways for you to get your message out to the public using free publicity: [Read more…]
Speaking in public is scary to most people, but it is a very effective way to grow your business and build your expert reputation. Good speaking skills are an asset, and everyone can be a better speaker than they are currently.
The single best way to improve your speaking skills is to practice speaking at every opportunity. Look for opportunities to speak in front of groups whenever you can. You might want to start with small groups and work up to larger ones, but practice, practice, practice!
Here are some ideas about how you can get more practice speaking and become a better public speaker.
[Read more…]