We’re all familiar with social proof. Techniques might include placing positive testimonials on your sales pages and websites to show what others think of our products. The idea is that by showing that other people like what you do, prospects will realize that they might like you, too. However, there is a form of social proof used by many marketers that actually backfires and causes sales to drop dramatically, and it’s what they call “negative” social proof. It works like this:
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