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Idle Chatter or Worthwhile Talk?

January 3, 2011 by Cathy Stucker 2 Comments

This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina:
What is the Monday Morning Message?

Before you read this message glance around and see how many conversations are taking place on your office floor.

How much of it is idle chatter and how much is worth while talk?

You wouldn’t dare — twice — to come into my office and tell me about the vaudeville show you saw last night. But some people impose on the good nature and courtesy of others by wasting their own time, and the other fellow’s time, with social visits during office hours.

Show me the man or woman that avoids useless explanations and gets right to the point.
Show me the man or woman who saves golden minutes by frankly telling the chatterer to be gone—

Show me these, I say, and I will show you the Purina Leaders of today and tomorrow.

This type of Monday Morning Message makes me uncomfortable because I must check up myself. Maybe it will make you uncomfortable too, and we will all have a better week.

Good-bye — Idle Chatter
Enter—Worth While Talk

Although William Danforth wrote this message decades before the Internet became a part of our lives, his words apply to the Internet, too.

The “office water cooler” may still exist for those who work in offices, but wherever you work you can be lured into idle chatter via Twitter, Facebook, email, texting and other online communications. Each of these has valid business and personal uses, but it is easy to get distracted by unimportant chatter and waste minutes or hours everyday.

We all need a little downtime during the day to decompress and recharge. Spending a few minutes catching up with friends and colleagues, in person or online, can be fun and the interactions keep us connected day-to-day. However, when it becomes a habit that encroaches on productive time, it is time to scale back.

Draw a line between productive time on email and social media and non-productive time. Pay attention to how much of your work day is spent on “idle chatter,” then decide if you need to make some changes. One way to start is by setting aside time every day to handle email and social media. Set a timer, and when it goes off, get back to other tasks.

Filed Under: Monday Morning Messages, Social Media Tagged With: office gossip, Social Media, time management

Do You Make These Social Media Mistakes?

March 16, 2009 by Cathy Stucker 15 Comments

pass-noteSocial media sites, such as Facebook, Twitter, FriendFeed and others, enable us to interact with people we know well and those we have never met IRL (In Real Life). My husband refers to my online friends as my “imaginary friends,” but I know more about my imaginary friends than he does about some of his “real life” friends.

If you feel isolated because you are working alone, social media sites can seem like a lifeline to other humans. They can also be a way to make connections with new customers, influencers and others who can help your business grow. Too often, though, I see people make simple mistakes that harm their reputations, rather than helping.

Here are some common errors and how you can avoid them. [Read more…]

Filed Under: Social Media Tagged With: Facebook, LinkedIn, Social Media, Twitter

Make Yourself Famous

November 30, 2008 by Cathy Stucker 1 Comment

fame.jpgMy tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out.

It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking you. Of course, publicity is a great way to gain fame, but you are dependent on the whims of the media for that.

So, while you are waiting for The Oprah to call, here are some things you can do today to make yourself a little famous. Many of these techniques are free, and all can help to create awareness of you and build your expert reputation while making you (at least a little) famous.

Become a famous expert by submitting tips to http://www.Lifetips.com/ and http://www.Lifehack.org/ Lifehack will give a live link with your tip, Lifetips allows you to mention your web site in your profile.

Put up a profile and some of your articles at http://www.EzineArticles.com/ They refer more visitors to my site on a consistent basis than any sites other than the major search engines.

Put your profile on LinkedIn.com, then connect with your network, and their networks, and their networks…this is MySpace for grown-ups with jobs or who are looking for jobs. No garish backgrounds or bad music, just the opportunity to make mutually beneficial connections.

Set up a page at HubPages. Post articles, photos, links to your site and more.

Post thoughtful comments on leading blogs in your field. Not sure who they are? Browse the directory at http://www.BlogCatalog.com/. You can also add your blog to their directory.

Distribute an online press release. When it goes out to the news services you will see an increase in traffic to your site. And there will be links to your site, well, forever.

Put yourself on a t-shirt. Or a mug, a mouse pad, a necktie…at http://www.CafePress.com/ or http://www.Zazzle.com/.

Watch yourself get famous by setting up Google Alerts for your name, web site, etc. Go to http://www.google.com/alerts and tell Google what terms you want to watch for. When they run across a term you want to know about, they will send you an email with a link to the page.

None of these things have to take a long time. Just select a couple actions from the list and get started today. A little weekly maintenance will take your fame to greater heights.

Filed Under: Marketing, Publicity, Reputation Management, Social Media Tagged With: expert reputation, online marketing, press releases, Publicity, Social Media

Building Your Expert Platform

November 19, 2008 by Cathy Stucker 2 Comments

crowd.jpgIf you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.

In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do not plan to seek a traditional publishing contract, however, having a platform will make it easier to profit from the content you create.

So how can you create a platform for yourself? [Read more…]

Filed Under: Creating Information Products, Reputation Management Tagged With: expert, platform, Publishing, reputation, Social Media

Do You Own Your Name?

October 21, 2008 by Cathy Stucker 7 Comments

com.jpgI got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.”

Many times, people looking for information will simply enter the name of a person or company followed by “.com.” Voters wanting to learn about the candidate may enter his name and end up on a site set up by his political enemies. People who do not read the attack brochure carefully may even think that the “JohnSmith.com”  site is the candidate’s official site.

Fortunately for this politician, when you do a Google search on his name, his real campaign site comes up first and the attack site was not in the top results. However,  you can not be certain that this will happen if you are ever the victim of this kind of identity theft.

You may think that you do not need to own <yourname>.com. You do business under a company name, and you do not ever plan to run for office, so why do you need to register your name as a domain name? [Read more…]

Filed Under: Blogging, Online Business, Reputation Management, Social Media Tagged With: Domain name, Domains, Social Media, Website

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