It’s who you know. And, who the people you know know, and who they know, and so on. You might be closer than you think to getting a meeting with the decision maker at that client you’ve been trying to land, or a celebrity endorsement, or other contacts that can build your business.
The first step is to identify the people you know. Do any of them have something in common with your target, the person(s) you are trying to reach? Perhaps they share an occupation, they have the same hobby or interest, they live in the same area, or they went to the same school. Or, do the people you know know someone else who has something in common with your target? They may lead you exactly where you want to go.
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You hear the advice time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or writing for a client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or topics like personal injury lawyers or rash creams?
To keep your Twitter followers engaged, you need to keep a stream of tweets coming their way. Unlike blogging or social media, on Twitter you have to come up with something new several times a day. Active Twitter users may post 10 to 20 times a day or more. So what should you tweet?