How much should you give away for free, and when should you charge? This question comes up for service providers when deciding what content to put on a Web site, presenting to a potential client, or even answering the phone.
The justification for giving away free information and services is that by demonstrating your expertise, clients will see how you can help them and will then be willing to pay you. However, every service provider has horror stories of potential clients who strung them along, getting all of the freebies they could, and never becoming paying customers.
It is up to each business to decide how much they want to give away, and when they will start to charge. Providing free information can certainly be an effective marketing method, but when is enough enough? [Read more…]