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You have written a lot of great posts, but over time the old posts get pushed down the list and buried in the archives of your blog. These posts would be new to readers who recently discovered you, and even your long-time readers could benefit from seeing them again. They may have missed them when they were new and, even if they read them, they may not have acted on them and may not remember them. Linking from new posts to older ones can also have SEO benefits for your blog.
So how do you help readers and the search engines discover (or rediscover) those older gems? Here are a few ideas:
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The blog post you write today may be online for years to come. Although with blogs the emphasis is on the new, even the posts you wrote last month, last year or last decade can still draw search engine traffic and visitors to your site. The secret is to fill your blog with evergreen content.
Want to get better search engine rankings for your web site? Search Engine Optimization (SEO) is the process of improving your site to make it more accessible and attractive to the search engines, while also making sure it is useful to human visitors.