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New Life for Old Blog Posts

July 17, 2013 by Cathy Stucker

 Photo Credit: http://www.flickr.com/photos/vegas/ / CC BY 2.0

Photo Credit: http://www.flickr.com/photos/vegas/ / CC BY 2.0

You have written a lot of great posts, but over time the old posts get pushed down the list and buried in the archives of your blog. These posts would be new to readers who recently discovered you, and even your long-time readers could benefit from seeing them again. They may have missed them when they were new and, even if they read them, they may not have acted on them and may not remember them. Linking from new posts to older ones can also have SEO benefits for your blog.

So how do you help readers and the search engines discover (or rediscover) those older gems? Here are a few ideas:
[Read more…]

Filed Under: Blogging Tagged With: blog posts, Search Engine Optimization, SEO

Writing Evergreen Blog Posts

December 8, 2008 by Cathy Stucker

evergreen.jpgThe blog post you write today may be online for years to come. Although with blogs the emphasis is on the new, even the posts you wrote last month, last year or last decade can still draw search engine traffic and visitors to your site. The secret is to fill your blog with evergreen content.

What do I mean by ‘evergreen content’? Evergreen content does not go out of date and does not change. If you write about breaking news or the hottest new technology, those posts may be very popular for a while, but they will soon become dated. On the other hand, if you write about how to knit or you compile historical or reference information, it will not go out of date. Anything that does not change substantially over time could be considered evergreen. [Read more…]

Filed Under: Blogging, Search Engine Optimization, Writing and Publishing Tagged With: Blogging, content, ideas, Search Engine Optimization, writing

SEO Tips from Google

December 1, 2008 by Cathy Stucker

gseo.jpgWant to get better search engine rankings for your web site? Search Engine Optimization (SEO) is the process of improving your site to make it more accessible and attractive to the search engines, while also making sure it is useful to human visitors.

According to comScore, of the five major search engines, Google accounted for 63.1% of the searches conducted in October, 2008. That is more than three times the number of searches at Yahoo!, the second-ranked search engine. That means that most most SEO is aimed at Google, because a high ranking in Google can deliver lots of qualified visitors to your site. Of course, other search engines use criteria that are similar to Google’s, so if  you rank well in one, you may rank well in others, too.

Fortunately, Google wants to help us help them index our sites. Although they are quite protective of the inner-workings of the ranking process, they do provide clues that can make indexing by Google easier and more thorough, which may elevate your site’s rankings.

Here area few of my favorite Google resources to help you optimize your site: [Read more…]

Filed Under: Online Business, Search Engine Optimization Tagged With: Google, Search Engine Optimization, SEO

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