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Publishing Archives - Cathy Stucker - The Idea Lady

Dana Lynn Smith, a.k.a The Book Marketing Maven, is giving away an ebook with some of her top tips from 2008. Her advice is meant for authors and publishers who are selling books, but many of her techniques can be used by information marketers of all types.

If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.

In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do not plan to seek a traditional publishing contract, however, having a platform will make it easier to profit from the content you create.

So how can you create a platform for yourself? [Read more…]

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