Tara Hunt recently wrote an interesting blog post about influencers and it got me thinking about how many businesses approach marketing and publicity. Marketing is a numbers game, but are you looking at the right numbers?
We all want to get the attention of the bloggers who have huge followings, have feature stories written about us in major publications, and be on Oprah’s show. Some people and companies direct all of their efforts toward those goals.
The problem is that everyone is trying to get the attention of the biggest media. That means that it is hard to get their attention and even harder to get them to cover you. However, there are lots of other media that would love to have your story. Would you rather have 1000 people read about you on a few blogs, or 0 people see you on Oprah? [Read more…]
The traditional way to get publicity was to send a press release to the media. Today, though, you can find many other opportunities to make yourself famous by going beyond the press release.
My tagline at IdeaLady.com is “
After sending several press releases, you finally got a nice article in your local newspaper, a trade journal or a national magazine. Or perhaps you were interviewed on radio or television. You got some of your 15 minutes of fame. Now what?You may think that once the show is over or the publication is no longer on the newsstands, the value of your appearance ends. However, there are many ways to keep your publicity working for you.