Tara Hunt recently wrote an interesting blog post about influencers and it got me thinking about how many businesses approach marketing and publicity. Marketing is a numbers game, but are you looking at the right numbers?
We all want to get the attention of the bloggers who have huge followings, have feature stories written about us in major publications, and be on Oprah’s show. Some people and companies direct all of their efforts toward those goals.
The problem is that everyone is trying to get the attention of the biggest media. That means that it is hard to get their attention and even harder to get them to cover you. However, there are lots of other media that would love to have your story. Would you rather have 1000 people read about you on a few blogs, or 0 people see you on Oprah? [Read more…]