This is a guest post from Dan Janal.

Nearly every public relations campaign can be improved by using a case study.

A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it.

Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story.

Like all stories, this free publicity strategy has a format you can easily follow. [Read more…]