Writing a basic press release is easy. There are even templates you can use—just fill in the blanks with your information and go. But writing a great press release, one that grabs the attention of media and the public, takes skill and practice. The good news is that the skills needed can be learned, and as for practice…well, why not start right now?

You need a newsworthy angle and a great headline. Let’s look at the newsworthy angle first. [Read more…]