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Building Your Expert Platform

November 19, 2008 by Cathy Stucker

crowd.jpgIf you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.

In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do not plan to seek a traditional publishing contract, however, having a platform will make it easier to profit from the content you create.

So how can you create a platform for yourself? [Read more…]

Filed Under: Creating Information Products, Reputation Management Tagged With: expert, platform, Publishing, reputation, Social Media

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