How much personal information should you share with customers and the world? That question has become more important than ever with the proliferation of social media sites and a tendency to overshare when it comes to things that traditionally were kept private.
If you are willing to give customers a peek into your “real life” it can help to build relationships with them. The trick is figuring out how much to tell and how much to keep private. Telling too much can make you appear unprofessional and damage your reputation. And too much personal information will turn off people who are following you or reading your blog to learn about your expertise.
One way to manage this is to have separate business and personal accounts. That can be difficult to manage (How do you make sure that business contacts are in the business account and family and friends are in the personal account?) but keeping things separate can be a good choice.