Blogging is an effective way to build your web presence, connect with customers and help new customers discover you. But all is not perfect in the land of blogs. Here are 7 common business blogging mistakes that you need to avoid.
1. Bizarre Design and Layout
It won’t matter how good your posts are if your blog is tacky or confusing. Make sure the colors, style and layout fit with your target market. Also watch out for off-putting features such as distracting flashing graphics, pop-ups and loads of ads. Make it easy for visitors to find what they are looking for.
Take a look at websites and blogs in your niche to get ideas. Look at the colors and design features that they employ. Use the type of design that your readers will expect to see. [Read more…]