Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

Get Reporters To Use Your URL In Their Stories

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url-in-storyWhen you get an interview, don’t ask the reporter to print your website address in their article – you’ll just annoy them. A lot of reporters chafe at the idea of “promoting” the people they are quoting as experts. That may sound silly, but they do not want to be seen as giving you free advertising. If you push, they may push back. That might mean leaving out information about your website or your business, or leaving you out of the story entirely.

There is a better way: Give them a good reason to include your URL in their story. Here are five  different ways that are likely to work: [Read more…]

Recycling Publicity

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magazines.jpgAfter sending several press releases, you finally got a nice article in your local newspaper, a trade journal or a national magazine. Or perhaps you were interviewed on radio or television. You got some of your 15 minutes of fame. Now what?You may think that once the show is over or the publication is no longer on the newsstands, the value of your appearance ends. However, there are many ways to keep your publicity working for you.

First of all, if there is a call to action in the story you will hear from people months or years after the story ran. Always ask the interviewer to include information on how their audience can get something free from you (e.g., download a free report from your Web site) or how they can order your product. I often receive orders from customers who saw an article that appeared more than a year earlier. Although there is no guarantee that your call to action will get in the story, ask.

Here are some additional ways to continue getting results from publicity successes, long after your moment of fame. [Read more…]