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Most people believe that you have only two choices: you can be an employee of someone else, or you can start a business and have others working for you.

As an employee, you have to perform up to the expectations of others: your bosses. That means working the hours they set, doing the work they give you, in the way they tell you to do it. In exchange, you get the security of a regular paycheck and benefits. Of course, we’ve all seen in the last several years that there is nothing secure about anyone’s paycheck.

Entrepreneurs work on their terms, but that doesn’t mean they have it easy. Launching a business requires a commitment of time and money, and may take all of both that the entrepreneur can scrape together. Often, the entrepreneur has not gone from slave to master, but has merely traded one master (the boss) for another (the business).

That brings us to an alternative: the Solo-preneur. The Solo-preneur chooses the work he wants to do. She decides how much or how little to work. He is not faced with the pressures of having to make a payroll, nor is he faced with the prospect of dragging himself to an office, day after day, to do the same old job. Most importantly, the Solo-preneur controls her own destiny. No one person can decide that the Solo-preneur will lose her livelihood. [Read more…]