This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina:
What is the Monday Morning Message?

“Give some men a thousand years in the very center of the most fertile valley in all America and they would come out of this garden spot with a handful of worthless weeds and a spray of poison ivy.”
—The Silent Partner.

Many men buy expensive fishing tackle and appetizing bait, but they catch few fish. Many men carry much ammunition, but they get no birds. A salesman can go into a territory rich in possibilities and get little tonnage.

You may have ambition to win. You may have resources and boundless energy. But you fail because you are lacking in the “Know How.”

If you have some specific problem that you must solve this week, write it down on a blank sheet of paper. Then opposite it write down every possible “Know How” that will hasten its solution. Then set yourself the task of mastering each “Know How.”
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