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information product Archives - Cathy Stucker - The Idea Lady

Have you been wanting to create an information product, but struggling with the decision about which media platform you should use? There are three basic ones to choose from – text, video and audio – and almost unlimited combinations and variations of those formats.

So which is best? The best media choice when you are creating a product is the one your audience likes best. Are they readers? Do they like to listen to audio while they work out? Does video help them best absorb information?

The topic will also influence your choice of media. Video is often best when you are showing how to do something. Other topics may do well in any of the three formats.

But here’s the thing: You might immediately bristle at the thought of using one or two of those forms of media. For you, maybe writing is a struggle. Or you might hate the sound of your voice – or worry about how you will look on camera. Maybe you are uncomfortable with the technical aspects of audio and video and think they may be “too hard” for you to do.

One of the mistakes many content producers make is trying to cover too many topics in one product, article, blog post, teleseminar or other piece of content. As Tim Carter of AskTheBuilder.com said in his Cash Content Formula interview:

The key in [my] ebooks is, I am solving a very precise problem. In other words, if someone wants to know how to put crown molding up, I have the step by step photographs, and I have the supporting text to show you how to complete the job. That is it.

They are not interested in door trim. They are not interested in cutting the grass. They are not interested in laying a brick wall. If they are, then fine. Write a separate e book for that.

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