This is a guest post from author and copywriter Mike Shreeve of MikeShreeve.com.
Copywriting is fundamental to business – whether online or off.
Being able to communicate, persuade and connect with others through the written and spoken word is a skill that is worth mastering.
Here are 4 things that you can start to include right now in your own copywriting to get immediate results:
Reciprocity
In the book Influence: The Psychology of Persuasion, author Robert Cialdini cites a series of landmark studies in which subjects were shown to respond to kindness with an almost automated response of returning the favor.
This might seem obvious, and even a little trite to be spending research funds on, but the studies proved that no act of kindness goes unseen.
To write copy without taking advantage of this rule, would be to miss out on a massive tool for increasing effectiveness of the words that you write.
But how do we simulate giving in our writing?
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Leaders simply fascinate me. I read about them, talk about them. I sidle up to them, hoping some Leadership stuff will rub off on me.