In the past people were rewarded by how many hours they worked or the years of experience they had with a particular company. But in the 21st century knowledge economy what really makes a difference to how much you earn is your level of creativity.
In addition to the financial rewards that come from thinking creatively there are also the emotional rewards of doing work you enjoy. People who are involved in creative work feel more fulfilled and are more successful in their chosen industry.
One mistake that many people make is to believe that you are either born creative or you are not. Nothing could be further from the truth. We are all born with a sense of creativity.
Don’t believe me? Picture in your mind right now a red sports car.