The blog post you write today may be online for years to come. Although with blogs the emphasis is on the new, even the posts you wrote last month, last year or last decade can still draw search engine traffic and visitors to your site. The secret is to fill your blog with evergreen content.
What do I mean by ‘evergreen content’? Evergreen content does not go out of date and does not change. If you write about breaking news or the hottest new technology, those posts may be very popular for a while, but they will soon become dated. On the other hand, if you write about how to knit or you compile historical or reference information, it will not go out of date. Anything that does not change substantially over time could be considered evergreen. [Read more…]