Think you don’t have anything to share? Maybe you don’t think you are enough of an expert to help other people learn. Think again. Your life experiences along with what you are presently learning can make great content. All you need to do is take notice of it, seize it before you lose it, and transform it into an article, blog post or video.
My business model is, “Learn it. Do it. Teach it.” What that means is that I have built a successful business on learning things that I wanted or needed to know, doing them myself, then teaching others what I did right and what I did wrong, and how they can do it right. You can do the same. What attracts your interest and makes you want to learn about it? Learn it, do it yourself, then share what you learned with your audience.
Looking for a quick idea? What mistake did you, one of your clients or one of your colleagues recently make that others can learn from? Everyone likes to hear about other people’s boo-boo’s, and it’s always cheaper and less painful to learn from others’ mistakes rather than our own. So keep your eyes and ears open and you’ll find a ton of content with this idea alone. You may want to change some of the details to protect client confidentiality, but you can easily change a few pieces of identifying information without losing the lesson.
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Anyone who has been blogging for a while knows that it can be difficult to come up with interesting, new ideas for posts on a regular basis. Sometimes the ideas flow and other times…not so much.
He Conceived An Idea
Whenever you hear anyone (including yourself) complain about something, ask yourself, “What opportunity is hidden within this complaint?”
The blog post you write today may be online for years to come. Although with blogs the emphasis is on the new, even the posts you wrote last month, last year or last decade can still draw search engine traffic and visitors to your site. The secret is to fill your blog with evergreen content.