Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

Guest Posting the Right Way

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guest-postsOkay, stop panicking about guest blogging being dead. That is not what Matt Cutts said. However, let us hope that spammy guest blogging will die a quick and merciful death.

Publishing guest posts on other blogs is a highly effective way to expand your audience. Doing it right requires that you:

  • Identify good blogs in your niche.
  • Approach the blogger with a well-thought-out proposal.
  • Create quality content.
  • Interact with the blogger’s audience when the post is published.

Everyday, I get emails asking about guest posting on my blog. Usually, they read something like this: [Read more…]

Rejecting a Guest Post

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reject-a-guest-postAccepting guest posts at your blog is a great way to build your readership, create relationships with other bloggers, give your readers access to another perspective and give yourself the occasional day off from writing. There are many bloggers who are willing to provide quality content for your blog in exchange for the exposure and links they receive from a guest post.

But what happens when you request a guest post and you can’t use what is submitted? It may be that it is badly written, or it may be a good post but not right for your blog. Here are some ideas on how to handle the situation:

First, do not ignore the submission. The polite thing to do is to let the blogger know that you can not use the post. Once they know that you are not going to use it, they can submit it to other sites or post it on their own blog.

If appropriate, you might ask for revisions. Maybe the post is close, but just not quite right for you. In that case, you could suggest changes that might make the post work for your blog. Perhaps the language is a little rough for your readership, or the post takes a controversial stand that goes against your beliefs. (Note: One reason to have guest posts is to inject a new perspective, so having a point of view that is different from yours can be a good thing. However, you are not obligated to run posts that you find offensive or in any way inappropriate.) Let them know what would have to change for you to run the post. They can choose to go along with the changes or not.

If the post is all wrong, or just bad, say no. But do it nicely. “Sorry, but this post is not a good fit for my blog. Thank you for submitting it,” would be fine. “What were you thinking? This is rubbish,” uh, not so much.

Chances are that the guest poster attempted to craft a good piece for you. If it misses the mark you don’t have to publish it, but you do have to be nice (or at least polite).

Looking for guest posts, or for blogs accepting guest posts? Subscribe to Blogger LinkUp. It’s free!