Testimonials tell potential customers that you are a good person with whom to do business trustworthy. They let potential buyers know that your product or service fulfills its promise. Testimonials build your reputation and credibility. And they tell them what they needto hear – that you really can solve their problems.
Testimonials are an effective buying trigger because they offer information about your product or service that you just can’t offer yourself. It’s like a personal recommendation, and it’s worth the effort to get quality testimonials and to use them.