It seems that everyone wants to be #1 in Google, and get the traffic goodness that flows from that. Even if you are not at the top of the search engine rankings, you may find that you get a large percentage of your visitors from Google. That is not necessarily a good thing.

There is nothing wrong with getting a lot of visitors referred to your site by Google. However, if those visitors represent 30%, 40% or more of the traffic you receive, you need a new plan. If the Google algorithm changes, or Google penalizes your site for some reason, you will see a dramatic drop in visitors–and the income they produce. [Read more…]