This is a guest post from Robert Middleton, and it really resonated with me. I can empathize with Rose. When I started my business I had a very hard time asking. But unless you are able to ask–for the meeting, for the sale, for whatever you need–your business can not succeed. Read on to get insight into your terror of asking and start working toward your breakthrough.
Rose is a talented and determined consultant and coach who works with medical professionals to help them become more balanced in their work and their lives, overcoming stress and burnout so common to the medical profession.
She’s worked with a number of doctors who have completely transformed their practices, along with their degree of fulfillment and satisfaction as medical professionals.
When Rose came to me she had some good written marketing materials but her website needed a lot of work, and she needed to re-package her services to be more comprehensive.
I gave her directions to improve her website and packaging and before long she was presenting her business powerfully both though articles and on her website.
Rose had the kind of clients who were not easy to reach through networking or giving speaking engagements. She was getting calls from her website, but we determined that a good approach for her would be to call hospitals directly and talk to program directors, send her materials, and follow up for meetings.
With her impressive track record, Powerful message, quality materials, and numerous case studies, I felt that this would be an excellent way to connect with her prospects directly. And in the past she had been called by these same program directors who in turn referred her to their burned-out doctors.
And then she hit a wall.