Note from Cathy:
This article resonated with me for a number of reasons. In many ways, Robert’s experiences in content marketing are similar to mine. I am doing less consulting (and less content marketing) these days, but writing articles for my website and ezine, and to publish elsewhere online, was an important part of how I built my business.
When I suggest that starting an email list and sending an email newsletter is important for a new business, many of my clients would say, “But I don’t know what to write about!” Robert’s answer is perfect.
Have an email newsletter, publish your content on a website or blog, and post links to your content on social media. It works.
And if you are not sure what to write about, just start writing. I used to write a weekly newspaper column. Every week I had to turn in 500 words. It didn’t matter if I didn’t know what to write about, I had to write about something. There were times when my column was due in an hour and I still didn’t know what it would be about. But it always got written and submitted on time. Make yourself write. If you are selling what you know as a consultant, coach or information marketer, content marketing can be the most effective way to get more clients and make more sales.
Now take a look at what Robert has to say. I think you will enjoy it an be inspired by it.
Cathy
Some Mondays I don’t know what to write in my weekly eZine article. Other Mondays I’m more prepared because I’ve been thinking of a topic for several days.
Today is the former. No idea what to write about.
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Email newsletters are a great way to keep in touch with customers and potential customers. The secret to an effective email newsletter is coming up with content that engages subscribers and gets them to open the email newsletter and read it. Here are a few suggestions for coming up with email newsletter content that subscribers will always want to read.