email marketing Archives - Cathy Stucker

Create an AWeber Web Form

April 21, 2011 by Cathy Stucker Leave a Comment

In previous tutorials, we went through the steps of setting up an email list in Aweber and adding new messages to an autoresponder series.

In this tutorial, you will learn how to create a web form or signup box where your subscribers can join your email list. You will want to have a signup box on nearly every page of your website to get more of your site visitors to sign up. Here is what you need to know to start adding subscribers to your list today.

You will need:
• An AWeber account
• A website
• A mailing list set up
• Messages added to your autoresponder
[Read more…]

Set Up Aweber Autoresponder Messages

April 14, 2011 by Cathy Stucker Leave a Comment

In an earlier Aweber tutorial, we showed you how to set up an email list in Aweber.

In this tutorial, you will learn how to create the follow up (autoresponder) messages you will send to your list, as well as how to send a broadcast message to your list.

Before you begin, you need to know the basic difference between follow ups and broadcasts. [Read more…]

Email Marketing – Get Your Email Read

January 4, 2011 by Cathy Stucker 2 Comments

How many of the people on your email list actually open and read your emails? Most people get so many emails that, even though they have asked to receive your email newsletter, they may filter it off to a folder to be read “later” or–even worse–just delete it unread.

No matter how good your email message is, if no one opens your emails they won’t do you or your customers any good.

So how can you get them to open your email newsletters? Some email marketers resort to tacky gimmicks. They use subject lines such as “You have earned a commission,” or something else that is false just to get you to open the email. Well, that may work to get you to open it, but you are likely to read only far enough to discover that they have lied to you. And then you will look for the “unsubscribe” link to keep that unscrupulous huckster out of your email inbox.

People are becoming wise to stupid email tricks. Instead of trying to trick people into opening your emails, you will get much better results when you use ethical and effective methods of email marketing.

Here are a few tips to make your email marketing more successful::

Craft a good subject line. In fact, you may spend more time on your subject line (at least per word!) than you do on the rest of the email. This is your headline, and like any headline if must grab the reader’s attention. Be creative but not deceitful. Promise a benefit (on which you will deliver), provoke your reader’s curiosity, ask a question or make a bold statement.
Be consistent. This could mean always mailing on the same day, having the same format and style for all of your emails, or having starting each subject line with an identifier, such as your name or the name of your website or newsletter. For example, when I send out my IdeaLady Insider email newsletter, my name is in the “from” field and the subject is “IdeaLady Insider -“ followed by the title of that issue. Make sure that you are doing what you promised to do when subscribers joined your list.
Always provide great content. When people know that you always send emails that are interesting and useful, they will make it a point to open and read them.
Let your subscribers get to know you. Build a relationship by sharing yourself with them. That can mean sharing personal information (but watch out for over-sharing!) or it can mean having personal contact. You might make yourself available to them by answering questions via email or holding teleseminars where they can talk to you. When they feel that they know you they will want to read your messages.

Can You Have More Sales, Too?
Helping over 90,000 businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.

As you see your email open rates increase, you will also see increased sales from your email newsletters. Use email wisely to build relationships with prospects and they will become your customers.

Set Up an Aweber Email List

October 21, 2010 by Cathy Stucker 2 Comments

Do you have an email list? Having a list of customers and prospects who want to hear from you is like money in the bank. When they sign up for your list, they give you permission to contact them and that keeps you in front of them and on their minds when they are ready to buy. An email list is a way to build and maintain relationships with customers. If you do not have one yet, you need to get started. Last week.

There are lots of email marketing companies where you can host your email list. I use Aweber because, in my opinion, they have the best features and benefits. You may think you do not need a lot of the bells-and-whistles offered by a service such as Aweber but, believe me, you do not want to outgrow your email list service. After you have built up a large list, moving to another, better provider is not something you want to do. That’s why you should start with the best and it is my opinion that Aweber is the best.

There is no reason to be intimidated by the idea of using a sophisticated system such as Aweber’s. They make it easy to use, and their online and telephone support is very helpful if you have questions. To show you how simple it can be (and some of the useful options available to you) in this tutorial you will see how to set up an email list on AWeber. [Read more…]