Does the state of the economy have you feeling down? Listening to negative talk can make you feel hopeless and helpless. When you believe that it won’t do any good to market because no one is buying, you have created a self- fulfilling prophecy: You think no one will buy, so you do not attempt to sell, so you do not make sales.
Although many people have seen their financial situation, and thus their spending patterns, change, there is still a lot of spending going on. And when the economy bounces back (and it will) you want to be positioned to make the most of it.
In a previous article, I talked about finding opportunities in a down economy. Here are some ways you can attract customers to what you have to offer. [Read more…]
With more bad economic news every day, it is tempting to be like a turtle, pull yourself into your shell, and wait for things to calm down. However, as a business owner, you can not afford to do that.