You are an expert on your topic if you know more about it than most people. I tell my clients to stop thinking of an expert as the person who knows more about something than anyone else in the world. Instead, an expert is the person who knows more about something than anyone else in the room. That is my way of saying that if you know more than the average person about something, you are an expert.

If you have accomplished something, you know more than the people who have not yet accomplished that feat, and you can help them by sharing what you know.

Chances are, there is at least one topic on which you are already an expert. But how do you demonstrate to customers that you are someone whom they should trust and learn from? [Read more…]