Think you don’t have anything to share? Maybe you don’t think you are enough of an expert to help other people learn. Think again. Your life experiences along with what you are presently learning can make great content. All you need to do is take notice of it, seize it before you lose it, and transform it into an article, blog post or video.
My business model is, “Learn it. Do it. Teach it.” What that means is that I have built a successful business on learning things that I wanted or needed to know, doing them myself, then teaching others what I did right and what I did wrong, and how they can do it right. You can do the same. What attracts your interest and makes you want to learn about it? Learn it, do it yourself, then share what you learned with your audience.
Looking for a quick idea? What mistake did you, one of your clients or one of your colleagues recently make that others can learn from? Everyone likes to hear about other people’s boo-boo’s, and it’s always cheaper and less painful to learn from others’ mistakes rather than our own. So keep your eyes and ears open and you’ll find a ton of content with this idea alone. You may want to change some of the details to protect client confidentiality, but you can easily change a few pieces of identifying information without losing the lesson.
[Read more…]
In the past people were rewarded by how many hours they worked or the years of experience they had with a particular company. But in the 21st century knowledge economy what really makes a difference to how much you earn is your level of creativity. 
In Greek mythology, the Muses were goddesses who served to inspire those in the arts and sciences. I often find myself wishing for a Muse who could inspire greatness in marketing. Unfortunately, being mythological, they aren’t easy to find. 
Financial security cannot be achieved merely through owning money. As we have seen, the type of “security” represented by money and goods is a false one.