Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

3 Strategies for Quick & Easy Content Creation

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No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content.

Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts…

The list is endless. In fact, you can spend the majority of your workday creating content. And it’s still not enough.

Sound familiar? What if you could quickly and easily create more content, without spending hours at the keyboard? Here are a few ideas to help you quickly and easily create the content you need (without breaking the bank hiring writers). [Read more…]

Your Next Product

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A reliable way to increase your revenue and profits is to introduce new products. Each new product or service you add gives customers another chance to do business with you.

Where a lot of people stumble is deciding what products they should create, and which product they should create next (or first). Let’s take a look at how to come up with your new product.

What Is the next Logical Step?
If you already offer products, what is the next thing that your customers want or need from you? Build on what your existing products have done for them, and take them to the next level.
[Read more…]

Thin Slicing Content

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tomato_slicesOne of the mistakes many content producers make is trying to cover too many topics in one product, article, blog post, teleseminar or other piece of content. As Tim Carter of AskTheBuilder.com said in his Cash Content Formula interview:

The key in [my] ebooks is, I am solving a very precise problem. In other words, if someone wants to know how to put crown molding up, I have the step by step photographs, and I have the supporting text to show you how to complete the job. That is it.

They are not interested in door trim. They are not interested in cutting the grass. They are not interested in laying a brick wall. If they are, then fine. Write a separate e book for that.

Tim gets it. [Read more…]

Get Content, Get Links with Blogger LinkUp

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bloggerlinkupBloggers love using guest posts because it gives them a day they do not have to write, and it brings another perspective to their blogs. Bloggers and others love to contribute guest posts because they get visibility and links back to their sites.

Sounds like it should be easy, right? Bloggers want guest posts and other bloggers want to provide guest posts to them. What ought to be simple, though, is not. Finding good writers to contribute their content isn’t easy, and it is harder than you might think to give away your writing.

Until now, that is. I have recently launched a free service that makes it easy. With Blogger LinkUp, bloggers can find each other to request or contribute content. Need some guest posts while you are on vacation? Want to contribute to other blogs to get traffic and links? Blogger LinkUp was made for  you.

Learn more and sign up at http://BloggerLinkUp.com/.