People do business with those they trust. That trust can be developed in many ways. If they can visit your place of business, see you face to face, get comfortable with you, and know they can come to you if they have a problem, they will be more likely to trust you and to buy from you.
But what if you do business with people over the web, or by phone or mail? How can you build trust?
Of course, it is important to provide excellent products and services. Whenever customers decide to do business with you, they will know their trust was well-placed.
Here are some ways you can encourage them to make that first purchase: