Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

  • Home
  • Blog
  • Shop
  • Work with Cathy
  • About

Choosing a Format for Your Information Product

May 22, 2014 by Cathy Stucker

info-product-formatHave you been wanting to create an information product, but struggling with the decision about which media platform you should use? There are three basic ones to choose from – text, video and audio – and almost unlimited combinations and variations of those formats.

So which is best? The best media choice when you are creating a product is the one your audience likes best. Are they readers? Do they like to listen to audio while they work out? Does video help them best absorb information?

The topic will also influence your choice of media. Video is often best when you are showing how to do something. Other topics may do well in any of the three formats.

But here’s the thing: You might immediately bristle at the thought of using one or two of those forms of media. For you, maybe writing is a struggle. Or you might hate the sound of your voice – or worry about how you will look on camera. Maybe you are uncomfortable with the technical aspects of audio and video and think they may be “too hard” for you to do.

[Read more…]

Filed Under: Creating Information Products Tagged With: audio, ebook, information product, video

Search

Join Me! (Get Free Stuff!)

Get useful tips and techniques to build your business, plus member-only exclusives such as free webinars, as an IdeaLady Insider. It's free!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Connect with Cathy

 Facebook Google+ Twitter YouTube Pinterest LinkedIn Flickr StumbleUpon RSS Amazon Author Central

Recent Articles

  • The Short but Powerful Guide to Finding Your Passion
  • 3 Strategies for Quick & Easy Content Creation
  • What to Ask When Hiring a Ghostwriter
  • Take a Real Break – Fully Disengage
  • You Get an Extra Day

Categories

Be an Expert Blogging Business Start Ups Cash Content Copywriting Creating Information Products Creative Ideas Creative Marketing Strategies Creativity Customer Service Customer Testimonials Dealing with Clients Email Getting Things Done Growing Your Business Guest Posts Image Internet Marketing Life Lessons Making Changes Making Good Decisions Marketing Market Research Monday Morning Messages Money and Finances Motivation and Inspiration Mystery Shopping Networking Online Business Passive Income Persuasion Positive Thinking Pricing Productivity and Time Management Publicity Public Speaking Reputation Management Running Your Business Sales Search Engine Optimization Social Media Success Technology Working Smarter Writing and Publishing

Learn About

Mystery Shopping
Book Publishing
Marketing
Becoming an Expert
Free Publicity

Return to top of page

Copyright © 1998 - 2023 Cathy Stucker - All Rights Reserved