We all have a limited amount of time available to grow and run our businesses. So how can you decide where your time is best invested?

I have been giving this a lot of thought lately. My conclusion: Investing time in tasks that create long-term value is the way to go.

That might seem obvious to you, but is that how you operate? Or do you spend your time on “right now” tasks–going from doing repetitive jobs, such as filling orders and paying bills, to putting out “fires”? When you do productive work, is a large portion of it work for which you will only be paid once? If so, you need to make some changes. [Read more…]