Eleanor Roosevelt offered the advice that you should, “Do one thing every day that scares you.” Good advice generally, but especially when it comes to marketing your products and services.
Marketing scares a lot of people. It is scary to pick up the phone and call someone, or approach them and ask for an order. What if they say no? Well, what if they say YES? You won’t know until you ask.
Or maybe you’re afraid to speak in public, attend a networking function, invest in advertising, write an article for your professional association newsletter, volunteer for a committee, or send a press release. Whatever scares you, promise yourself that you will try it if it is something that will benefit you and your business.
If you’re still thinking about starting a business, but scared to take that first step, take it now. Sign up for a class at your local Small Business Development Center, register the name of your business and get cards made, put up a website…whatever it takes to get started.
Then, keep scaring yourself. Take the chances that will lead to success. And let me know about it. Tell me how you took my challenge to scare yourself, and what you accomplished as a result.