Acronyms can make it easier for clients to grasp and remember your key concepts.
An acronym is a word formed from the initial letters of a phrase or group of words. Often acronyms are used like abbreviations, as a shortened way of representing a longer term.
Acronyms can also be used as mnemonic devices. Mnemonics are used in aids in remembering. An example of an acronym as mnemonic is one I learned in grade school: To remember the names of the Great Lakes, think of the word HOMES (Huron, Ontario, Michigan, Erie and Superior).
OK, this might come in handy the next time you compete on ‘Jeopardy,’ but what does it have to do with marketing? One way to set yourself apart from others is to use an acronym to communicate important concepts or facts to your audience.
For example, you could create an acronym that describes steps, ingredients or characteristics. It is best if the acronym has some relationship to the topic, but it is not required. You may be able to create a relationship with a clever turn of phrase. For example, Marlene Chism created the acronym ‘TOAD’ to explain ‘what makes presentations croak.’ TOAD stands for Timing, Organization, Audience and Delivery.
Once you have the acronym, you have the structure for articles, presentations, Web and brochure copy and more. The acronym will make it easier for your market to remember both your concepts and you.