When you promote your customers, you create a situation where everyone wins. The people you feature may feel more loyalty to you, keeping them as long-term customers.
When you promote your customers, you create a situation where everyone wins. The people you feature may feel more loyalty to you, keeping them as long-term customers. It may cause them to send more referrals to you. As for your customers, they get more exposure and more opportunities to get new business. Not only will they like that, when their business grows it may result in more business for you, too.
Look for ways to include your customers in your promotions by featuring their success stories in your advertising and on your website. Get testimonials in writing, or as audio or video, and put them in your marketing materials (e.g., brochures, website, ads, newsletter, etc.)
Offer links to customers’ websites from yours. Better yet, ask for testimonials and include links from their testimonials to their websites.
Bring customers together by hosting networking events or making referrals.
Include your customers in your publicity. Or, write a case study about your client and offer it to trade publications.
Always get permission before using your customers’ names or other information. Some will want to maintain their privacy, but most will be happy and appreciate the opportunity you are giving them.
