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You are here: Home / Creating Information Products / Profit with Checklists

Profit with Checklists

October 24, 2008 by Cathy Stucker 2 Comments

checkmark.jpgWho doesn’t love lists? Checklists help you to get organized, buy equipment and supplies, plan an event, get your finances in order and lots more. You can create lots of checklists for your market, no matter what that market is.

I live near the Texas coast, and every hurricane season we get checklists of hurricane supplies  and preparations from local media, grocery and hardware stores and elsewhere. To see some examples of checklists, look at the free lists available at http://www.PrintableChecklists.com/.

Although checklists may be given away as promotional items, you can also sell checklists. What ideas for checklists can you come up with?

Planning Your Wedding
Getting Ready for a New Baby
Spring Cleaning
Having a Great Garage Sale
Filing Your Taxes
Packing for Your Vacation

And don’t forget business checklists:

Launching Your New Product
Managing a PR Campaign
Starting a Business
Packing for a Business Trip
Renting an Office
Hiring Staff

I am certain you could come up with dozens (hundreds?) of other ideas.  And a checklist is quick and easy to produce. List each step, and next to each you might have columns for budget, target date and a place to check it off as complete. Other columns might include a place for the name of the responsible party, the date the item was completed, or a spot for phone numbers, vendor  names or other notes.

The checklist may be a single page, or it may be a multi-page document. If your checklist is very long, you might consider breaking it up into multiple checklists. The checklists could be marketed individually and as a set.

Once you have your checklist, you can sell it as a download in PDF or Word format, or offer a hard copy. Your hard copy can simply be printed on paper or card stock, or it could be laminated for durability.

Pricing for checklists will depend on the value to your audience. Is this something that is complicated and hard to do? Are specifics not generally known? Is it highly specialized? The more specialized and unique the information, the greater the value. Prices might range from a low of $5 or $10 to $19, $49 or hundreds of dollars for a collection of checklists.

People love step-by-step directions and lists, and checklists make it easy for them to do what they need to do.

This is excerpted from Cash Content Formula. For more on checklists (including a great way to profit from giving away your checklists) and dozens more ways to profitably package what you know, get Cash Content Formula. You’ll get detailed how-to and hands-on help through monthly coaching calls and more. Learn more at http://www.CashContentFormula.com/

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Filed Under: Creating Information Products Tagged With: Checklist, content, information products

Comments

  1. Barb says

    January 19, 2009 at 9:28 pm

    why would people buy a checklist when there are literally thousands of them online for free?

    Reply
  2. Cathy Stucker says

    January 19, 2009 at 9:51 pm

    There are many people selling checklists successfully. If you have information people want, they will pay for it. Especially if you are seen as an expert, or the information you have is highly specialized.

    When people need good information, it is worthwhile to pay for it. It may not be available for free, or the information available for free might not be the quality you need.

    Reply

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