Looking for a fun way to generate some business this summer? Holidays and observances are a great way to tap into what is on your customers’ minds or just have an excuse for an event or promotion. Some holidays are well-known and widely observed while others are a bit more…quirky. Either way, they can provide great ideas for blog posts, product sales, customer events and more.
You don’t have to rely only on holidays in your own country. Why not recognize an international holiday or a day celebrated in a far-away country?
Here is a list of some of the holidays and observances that are in the summer months. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it and plan ahead for next year.
July Holidays
1st – Canada Day
4th – Independence Day (United States)
Observances:
Hot Dog Month
Vehicle Theft Prevention Month (Perfect for security firms.)
Social Wellness Month (All about bettering your social relationships and community.)
Family Reunion Month
7th – Global Forgiveness Day
11th – World Population Day
11th – Cheer up the Lonely Day
15th – Ice Cream Day
3rd Monday – Get out of the Doghouse Day (Hello, florists? Jewelers?)
2nd week – Freedom Appreciation Week
August Holidays
1st Monday – Provincial holiday in Canada, excluding Quebec
Observances:
National Smile Month (Perfect for dentists, photographers, humorists…)
1st Week – World Breastfeeding Week
1st Week – Simplify Your Life Week (Professional organizers, what can you do with this?)
3rd – Watermelon Day
6th – Fresh Breath Day
8th – Happiness Happens Day
9th – International Day of the World’s Indigenous People
12th – International Youth Day
13th – International Left Handers Day
25th – Kiss and Make up Day
September Holidays
1st Sunday – Father’s Day (Australia, New Zealand)
1st Monday – Labor Day (United States, Canada)
11th – Patriot Day (United States)
Sunday after Labor Day – Grandparent’s Day (United States)
17th – Constitution Day (United States)
Observances:
National Arthritis Month
Ovarian Cancer Month
Self-Improvement Month (Wow. Who couldn’t use this?)
National Courtesy Month
13th – Positive Thinking Day (How about a blog post full of positive and inspiring quotations?)
19th – Talk Like a Pirate Day
Get creative…have fun with it. Think of how you can use these holidays for your social media updates, videos, blog posts, product promotions, email newsletters and more. At first glance you might not see how you could use Talk Like a Pirate Day in your business. And, if you are an investment consultant, you probably shouldn’t. But you don’t have to sell eye patches or parrots to have fun with Talk Like a Pirate Day. What if you gave a discount to anyone who came to your store on that day and asked for the discount by talking like a pirate? Or you had a buried treasure themed blog post or contest? What other fun connections can you make to pirates? (Let’s ignore the not-so-fun aspects of pirates, such as the thieving and killing, OK?)
Although some of these holidays and observances are serious and should be taken seriously, others are open to just about anything you want to do.
Oh, and if you don’t see the right holiday for your business, why not start your own holiday?
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