This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina:
What is the Monday Morning Message?
Seven hundred and fifteen years before Christ, Numa Pompilius, king of Rome, increased the calendar from ten to twelve months. He did this by adding two new months—January and February.
By and by along came Julius Caesar, and July was named for him. Then when Augustus Caesar was the big boss he had a bit of conceit too, and wanted his name on the calendar. So he changed the month Sextilis which had only thirty days, to August, at the same time adding a day taken from February.
Now February, the shortest month, is wedged in between two of the longest months, January and March. Although it is the shortest month of all, it has played just as mighty a part as any other month in the last 2641 years. Two of February’s greatest gifts to America are Washington and Lincoln.
Who will undertake to drive a February wedge between January and March so that the short month measures up to both of them? It will take a stout mallet swung by a strong arm and backed up by an alert brain. The wedge is half way home. The last half requires bolder strokes, but each one gets increasingly greater results.
That extra task done, that additional book read, that extra mile run — what extra, super-work will you undertake to make your February outstanding?
February has two to three fewer days than the other months of the year, so it can be easy to set lower expectations and accept lesser results.
Of course I made fewer sales in February–there are only 28 days. Of course I published fewer blog posts, exercised less, and so on.
Do not look for reasons to justify doing less, but look for ways to do more.
Resolve that you will do a little extra each day in February so that the month has results for you that are as good as–or better than–any other month of the year.
What are you going to accomplish in the shortest month of the year?