This is a guest post from Ann Baker, CEO of Publicity Pros.
You show me yours, I’ll show you mine. It’s an age-old attention grabber that goes back to childhood days. Apply it to your Facebook business page, and you’ll build Likers in rapid order.
Here’s the concept: When a visitor comes to your Facebook page (more on how to make that happen in a minute), you lure him to a special tab you’ve created – one that offers something of interest or value that your visitor will want. The trick is, you don’t just give the item to the visitor straight out – you show a screen that offers to show or deliver the item when the visitor clicks ‘Like’ for the page. The offer could be for something like a tip, access to an article or video, a coupon code, or simply placing a vote for something fun – like a thumbs up or down on a recent event.
Tabs like this often are referred to as Reveal Tabs, and they are coded specifically to reveal one view – the offer screen – to visitors who have not yet Liked a page, and then an alternate view – the revealed view – to those who have clicked Like. They’re great lures because they’re fun, they give something for seemingly nothing, and they take just a click in order to deliver the goods to the user, without the user having to share an email address or fill out any sort of form.
You can go online to search for information on how to create a Reveal Tab, or hire a social media firm with expertise in this area to create one for you.
How to bring visitors to your special Reveal Tab? Link to it from your blog and website, tweet about it with a direct link, and include an invitation and link in your email campaigns. You also can create a Facebook ad campaign that brings visitors to the specific tab on your Facebook page. Also, for those who find your page from a search on Facebook or Google, adjust your settings to make the Reveal Tab your default welcome screen. To do this, log into your page, click on Edit Page in the upper right corner, then on Manage Permissions. In the second section on that page, next to Default Landing Tab, select your Reveal Tab, and then click Save Changes at the bottom of the screen.
Some business people still ask why it’s so important to build Likers for a Facebook business page. There are two reasons: One, Likers build credibility for your business. When a visitor comes to your page and sees a large number of Likers, he will automatically assume you’re more established or credible than your competitor who has fewer Likers. And, once someone has Liked your page, then any updates you post to your page will go into that Liker’s News Feed, allowing you continuing opportunities to push communications directly to the Liker. This is a powerful marketing tool.
Here are two examples of Reveal Tabs on Facebook pages, one I created for a client, and one for one of my own Facebook business pages:
Ann Baker is CEO of Publicity Pros and creator of the small-business publicity building services PR-123, SocialMedia-123, and WebTraffic-123. She is also a Savor the Success Mastermind Leader for Manhattan Beach, Redondo Beach, and Costa Mesa in Southern California. She can be reached at .