This is a guest post from Chuggin McCoffee of TheCoffeeBump.com about using an ebook giveaway to attract customers.
As a small online business, you have a world of opportunity at your fingertips, which is Internet marketing! One easy way to draw attention to your small business niche and beef up your website is to offer a small e-book on your website for free or a small price.
Keep in mind that people are always attracted to something that is free, so they will be likely to request your free offer, which can provide more information about your niche market. This is the perfect way to get your foot in the door! E-books are often called reports, and these small reports should be no more than 15 pages. You can easily hire someone to write your e-book for you or write it yourself ranging anywhere from 5 to 15 pages.
From that point, you can promote the e-book on your niche market on your website and elsewhere, which will give you the opportunity to gain more exposure to your small business. Even though this may seem like an overwhelming task, one of the easiest rules of thumb to use is to write a How To e-book. With the wealth of content available on the Internet, people are instantly attracted to content that will teach them something, making a How To e-book more likely to be a hit. To get the idea for your e-book, all you have to do is brainstorm based on your niche market and your keywords.
If you are selling beauty products, then consider writing a free How To makeup or skin care e-book. Likewise, if you are selling furniture or home decor products, then consider writing a How To e-book on easy steps for interior design. Do you see what I am getting at? It’s actually quite simple to create a small e-book to give away or promote on your website, but it does need to relate to your niche market and leave your customers wanting more! The primary purpose of this e-book is to bring customers to your website so that they will be interested in your products or services that you are offering.
If you want to promote your e-book to gain more exposure to your business elsewhere, then consider the use of ClickBank. ClickBank will partner with you to sell your e-book, and they also have many affiliate marketers working through them. This will gain immediate exposure to your niche market so that even more people will pick up your How To e-book on skin care tips for a small price to potentially come back to your website to purchase products. This is something that can jumpstart your niche market to offer more exposure and credibility to your website for an increase in sales!
Chuggin McCoffee is a coffee fanatic that has spent the entirety of his career cultivating and studying all of the best uses and brewing styles for optimal coffee and espresso flavor. His specialty site for all coffee needs, supplies, and Bunn Filters can be found at The Coffee Bump at http://www.thecoffeebump.com.